+312%
Bluepine Hotels
+312% direct booking revenue in two quarters
A 40-property hotel group bleeding margin to OTAs. We rebuilt their paid media around direct-booking economics — full-funnel Meta creative, value-based Search bidding, and message-matched landing pages per property tier.
- Direct booking revenue
- +312%
- Direct booking revenue
- Blended ROAS
- 5.4x
- Blended ROAS
- Cost per booking
- -38%
- Cost per booking


