03Google Ads
Own the moment of intent.
Google is where demand goes to convert. We build full-account architectures across Search, Performance Max, Shopping, and YouTube — engineered around value-based bidding and clean conversion data, so every dollar chases profit rather than clicks.
-41%
Average CPA reduction after restructure
+2.6x
Average return on ad spend at target CPA
$18M
Wasted spend eliminated for clients to date
What you get
Scope with substance.
Every engagement is scoped to your situation — but these are the pillars the work is built on.
Account architecture & restructure
Consolidated, intent-led structures that give Smart Bidding the data density it needs — replacing legacy sprawl that fragments signal.
Value-based bidding
Offline conversion imports and revenue/LTV signals wired into the account, so Google optimizes toward margin and pipeline, not raw conversions.
Performance Max, controlled
PMax run with asset-group discipline, brand exclusions, and search-term visibility — capturing its upside without surrendering the account to a black box.
Shopping & feed optimization
Feed titles, attributes, and supplemental data optimized continuously — often the highest-leverage work in retail accounts.
YouTube & Demand Gen
Upper-funnel programs measured on incremental search lift and brand demand, not last-click fictions.
Query & waste elimination
Systematic negative-keyword and placement hygiene. On enterprise accounts, cutting waste routinely funds the entire engagement.
Our approach
How we run google ads engagements.
Forensic account audit
Ninety-point audit across structure, bidding, query paths, and measurement. We quantify wasted spend before we touch anything.
Measurement rebuild
Conversion actions, offline imports, and value rules rebuilt so bidding algorithms optimize toward business outcomes.
Restructure & migrate
Phased migration to the target architecture, protecting performance history while learning periods reset.
Optimize & expand
Weekly optimization cycles, then expansion into new campaign types, markets, and audiences as efficiency targets hold.
Proof
What this looks like in production.
Meridian Freight — logistics. -47% cost per qualified lead on $340k monthly spend.
- -47%
- Cost per qualified lead
- +83%
- SQL volume at flat budget
- $1.1M
- Annual wasted spend eliminated
| Period | Value |
|---|---|
| M1 | 100 |
| M2 | 97 |
| M3 | 99 |
| M4 | 88 |
| M5 | 79 |
| M6 | 71 |
| M7 | 66 |
| M8 | 61 |
| M9 | 58 |
| M10 | 56 |
| M11 | 54 |
| M12 | 53 |
An enterprise logistics provider whose Google account had grown into 400 campaigns of sprawl. We restructured to an intent-led architecture, wired CRM stages back in as offline conversions, and let value-based bidding chase pipeline instead of form fills.
FAQ
Google Ads, answered.
Most enterprise accounts we audit waste 15–30% of spend on query mismatch, conversion misconfiguration, and legacy structure. An audit pays for itself quickly — and we'll show you the number before asking for the engagement.
Powerful, but only with guardrails. We run PMax alongside exact-intent Search with brand exclusions, strong asset groups, and channel-level reporting — never as an unaccountable catch-all.
Yes — it's a specialty. We import CRM stages back into Google as offline conversions, so bidding optimizes toward qualified pipeline and closed revenue instead of raw form fills.
We migrate in phases to keep learning-period turbulence contained, typically holding performance within ±10% during transition, with gains landing in weeks 4–8.
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Ready to fix your google ads?
Book a strategy call. We'll audit your funnel, show you where the revenue is leaking, and tell you honestly whether we're the right partner to fix it.